Despina
Mirarakis
TV Presenter · Businesswoman · Europe's No.1 Carpet Retailer
Known as the host of "Cash or Trash" on Star Channel (5 seasons) and founder of Miraraki Carpets — Europe's leading handmade carpet brand. As her dedicated in-house creative for 2 years, I managed the full visual identity across print, digital, social media, e-commerce and international exhibitions.
Print &
Magazine
Designed full-page and half-page advertisements for leading Greek lifestyle publications including Maison Décoration Greece and OK! Magazine Greece. Each layout was crafted to capture Despina's brand identity while meeting strict print specifications — balancing elegance, consistency and visual impact on a national stage.



Exhibition
Campaigns
Created the complete visual identity for 8 carpet exhibitions held across Greece and Albania — Athens, Thessaloniki, Crete and Tirana. For each event I designed flyers, roll-ups and all printed collateral, maintaining a cohesive brand language while adapting to each city's audience. For the Albania exhibition we introduced virtual room placement — digitally visualising carpets inside the client's own living space, allowing sales to be completed even for pieces that weren't physically available on-site. A game-changer for the business, which had previously relied solely on in-store presentation.



Events &
Invitations
Designed bespoke event invitations for private client events including product launches, beauty events and fashion bazaars. Each invitation was tailored to reflect the tone of the event — from luxurious and elegant to warm and inviting — ensuring guests felt the experience before they even arrived.



E-commerce
& Web
Managed 3 active e-commerce stores end-to-end — product uploads, photography, seasonal banner design and Google Analytics & Ads campaigns. Each store was continuously optimised for conversion, with regular visual refreshes to keep the brand current and the customer experience seamless.
miraraki.gr — Carpet Store
Visit Site →desmira.gr — Fashion Store
Visit Site →desmirabeauty.gr — Beauty Store
Visit Site →Social
Media
Managed the full social media presence across Instagram, Facebook, TikTok, YouTube and LinkedIn for multiple brands. Responsibilities included content creation, graphic design, video editing, scheduling, community management and paid advertising. Significant follower growth across all accounts within 18 months through a mix of organic content and targeted Meta Ads.




Out of
Home
Designed large-format advertising for buses and bus stops across the city — taking the brand from screen to street. The process involved working with exact print specifications, preparing print-ready files and coordinating with the print vendor to ensure perfect colour reproduction at scale.







