Elize Athens
Client 05 — Email Marketing

Elize
Athens

Fashion Brand · Athens · Email Marketing & Design

Elize Athens is an Athenian fashion brand with a loyal customer base and a strong digital presence. My role was to design and execute their email marketing campaigns via Mailchimp — crafting visuals that converted browsers into buyers and turning seasonal moments into measurable results.

Every campaign was designed end-to-end: concept, visual design, copywriting layout and send — with performance tracked and reported after each send.

4+ Campaigns Designed
↑ Above Avg Open Rate
MC Mailchimp Platform
01

Email
Campaigns

Each campaign was built around a key seasonal moment — Black Friday, Women's Day, new collection launches and exclusive sales. The design language was consistent with the brand's aesthetic: clean, feminine and commercial without being generic. Below each design you can see the actual Mailchimp performance report.

Email Design Mailchimp Campaign Strategy Copywriting Layout Analytics
Black Friday Email
Campaign 01

Black Friday

The highest-stakes send of the year. Designed to cut through inbox noise with a bold, high-contrast visual and a clear call-to-action. The goal was urgency without desperation — and the results showed it worked.

↑ Open Rate
↑ Click Rate
Black Friday Analytics
Women's Day Email
Campaign 02

Women's Day

A warmer, more emotional campaign celebrating the brand's core audience. The design leaned into femininity and empowerment — soft tones, intentional typography and a message that felt personal rather than promotional.

↑ Open Rate
↑ Engagement
Women's Day Analytics
Nadia Rapti Email
Campaign 03

Nadia Rapti
Collection

A campaign built around a designer collaboration — requiring a more editorial approach. The layout was designed to showcase the collection like a fashion editorial, giving the pieces room to breathe while driving the subscriber toward a purchase.

↑ Open Rate
↑ Click Rate
Nadia Rapti Analytics
02

Banner
Design

Beyond email campaigns, I also designed the seasonal banners for the Elize Athens e-shop — including the New Arrivals and Sales category pages. Each banner was crafted to match the brand's aesthetic while driving click-through and category engagement. The results are live and visible on the store today.

E-shop Banners Digital Design E-commerce WooCommerce

New Arrivals

New Arrivals Banner
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Sales

Sales Banner
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