Elize
Athens
Fashion Brand · Athens · Email Marketing & Design
Elize Athens is an Athenian fashion brand with a loyal customer base and a strong digital presence. My role was to design and execute their email marketing campaigns via Mailchimp — crafting visuals that converted browsers into buyers and turning seasonal moments into measurable results.
Every campaign was designed end-to-end: concept, visual design, copywriting layout and send — with performance tracked and reported after each send.
Email
Campaigns
Each campaign was built around a key seasonal moment — Black Friday, Women's Day, new collection launches and exclusive sales. The design language was consistent with the brand's aesthetic: clean, feminine and commercial without being generic. Below each design you can see the actual Mailchimp performance report.
Black Friday
The highest-stakes send of the year. Designed to cut through inbox noise with a bold, high-contrast visual and a clear call-to-action. The goal was urgency without desperation — and the results showed it worked.
Women's Day
A warmer, more emotional campaign celebrating the brand's core audience. The design leaned into femininity and empowerment — soft tones, intentional typography and a message that felt personal rather than promotional.
Nadia Rapti
Collection
A campaign built around a designer collaboration — requiring a more editorial approach. The layout was designed to showcase the collection like a fashion editorial, giving the pieces room to breathe while driving the subscriber toward a purchase.
Banner
Design
Beyond email campaigns, I also designed the seasonal banners for the Elize Athens e-shop — including the New Arrivals and Sales category pages. Each banner was crafted to match the brand's aesthetic while driving click-through and category engagement. The results are live and visible on the store today.
